Client: AMB & Sarkcess Music

Duration: 8 Weeks

Location: Indigo at the O2

The Brief: A full PR & Marketing Strategy campaign to produce a sold out concert, raise the artist media profile and awareness.

The Solution: Our DLA Strategy was to utilise the power of our media and database to raise anticipation with stories, profiling combining music releases and news coverage. Sarkodies brands was introduced to CapitalXtra radio for the full duration of the campaign which including online competitions on multiple platforms. Our team consisted of fans of Sarkodie which made the social media activities powerful and trending pre-event

The Result: Sold Out Event at O2. Extensive media coverage on all platforms across the world from BET to BBC. Happy client and repeat business services including recommendation for the following year for Shatta Wale Live.