Client: Shalewa Kuti (Fela Kuti daughter)
Duration: 3 Months
Location: Indigo At The O2, UK
The Brief: Full PR, Marketing and Advertising Support including event production and artist booking. This was the organisers first event which required event management, set design, backline, artist coordination and build.
The solution: To deliver a cost effective marketing strategy and pr plan to raise awareness and attract ticket buyers whilst creating a memorable experience to honour the memory and legacy of her father Fela Kuti. The promotion on TV, Radio and Billboards combined with the street camping by our active street team, leveraging social media and driving content to ensure maximum coverage pre-event
The result: A packed venue, with a excellent post event reviews in national and international press.